LOU RAZON – CREATIVE DIRECTOR/ EXECUTIVE PRODUCER
Emigrating to LA in 1990, shortly after graduating from Assumption College majoring in AB Interior Design, Lou Razon’s penchant for beauty and fashion spans over three decades. While studying Fashion Design in LA, Lou’s craft was first honed though her early experiences working as a production assistant in textile and fashion houses during the early 90’s.
An accomplished fashion designer by trade, whose creations have been worn by celebrities, politicians, entertainers and beauty queens, Lou Razon Couture was established in 1997, specializing in bespoke formals – wedding and occasional dresses – best known for perfectly fitted designs. Her rise as a mainstream fashion designer gained much attention in 2002, when an evening gown she designed for Fil-Am anchorwoman Denise Dador, which she wore at the 2002 Oscars red carpet, was praised by Paul McCartney. Lou started producing a series of fashion shows around that time.
In 2011, Lou produced the 1st Miss Philippines USA Beauty Pageant, which was held at the Burbank Marriot. Little did she know then, that this premier extravaganza would remain to be the longest running and most anticipated Fil-Am beauty pageant here in the US, celebrating its 12th anniversary in 2023. With her love for pageantry stemming back to her youth in the Philippines, the pageant was one way that she could promote the beauty and culture of the Philippines.
2022 marked the rebranding of her retail store to “Estilo Filipino”, as a way to showcase true Filipino artistry, through her carefully curated designs of exquisitely embroidered barongs, delicate and modern Filipiniana ensembles, and intricately handmade bags and accessories. This year also successfully marked the launch of her brainchild – the 1st Philippine Fashion and Cultural Expo, which exhibited the works of top Filipino fashion designers, along with a cornucopia of Philippine-made products.
As a multi-awarded producer, organizer, and community leader, Lou has also established the Miss Philippines USA Foundation, a non-profit organization conceived to assist the underprivileged through charitable donations and advocacy mission tours to the Philippines, best utilized to promote education and MPUSA candidate advocacy platforms.